Brand-pattern visuals
trial for Louis Vuitton
Illustrating the iconic monogram 
with travel fashions

Challenge: Recognizability, easy to conterfeit
The long history of Louis Vuitton's iconic monogram brought a certain degree of tiredness of the motif.

Scope of Work: A fresh interpretation of the monogram
Creation of a design concept that resonates with younger contemporary consumers while staying true to the brand's heritage and identity.

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