Brand-pattern visuals
trial for Louis Vuitton
trial for Louis Vuitton
Illustrating the iconic monogram
with travel fashions
Challenge: Recognizability, easy to conterfeit
The long history of Louis Vuitton's iconic monogram brought a certain degree of tiredness of the motif.
Scope of Work: A fresh interpretation of the monogram
Creation of a design concept that resonates with younger contemporary consumers while staying true to the brand's heritage and identity.
