Étiquette is a revolutionary alcohol free winery founded in Copenhagen in 2021.
Objective: to develop a series of conversational visual identity assets coherent with Étiquette's values and vision: inclusivity, conviviality, health, and freedom of choice.
Art Direction and Illustrations: Nikita Kulikov
Product Photography: Morten Henckel
![](https://cdn.myportfolio.com/47ee14c9-d900-4704-b398-5ebb55805b57/da5015b5-74dc-498f-8e1c-5f8d16c9f41d_rw_3840.jpg?h=fc795ea5402161466ffbf630b58eef3d)
![](https://cdn.myportfolio.com/47ee14c9-d900-4704-b398-5ebb55805b57/8f6ff005-df2b-4b25-84fb-ae4e054bab8e_rw_1920.jpg?h=bc34f5ccd41315842be75fa1067327c7)
![](https://cdn.myportfolio.com/47ee14c9-d900-4704-b398-5ebb55805b57/09aeeb5c-c19f-4771-b324-11f3f8fd4105_rw_1920.jpg?h=197e60027c0534083b79dc119591c76b)
CRISP AND TROPICAL
non-alcoholic white wine label design
feel: firm and brittle, stylish, summer
![](https://cdn.myportfolio.com/47ee14c9-d900-4704-b398-5ebb55805b57/aa8be45c-2a30-44a4-bfe9-5100d5f86974_rw_1920.png?h=3e80844cbcc9327ca1826292f5f16d3c)
![](https://cdn.myportfolio.com/47ee14c9-d900-4704-b398-5ebb55805b57/74224134-bb15-44b5-aca0-5b69a018f7c7_rw_1920.png?h=4bc8a771dfd6946cdaaddc854d91a53e)
![](https://cdn.myportfolio.com/47ee14c9-d900-4704-b398-5ebb55805b57/86da5b8e-c224-4837-8031-d68d3872e157_rw_1920.png?h=e799faf3b2dacc0b9a2b300b2fd008c3)
![](https://cdn.myportfolio.com/47ee14c9-d900-4704-b398-5ebb55805b57/90455075-e6c6-41d6-a34c-c7aefb69a173_rw_1920.png?h=21de2f2ebc3c79c8919d37ebf2be50c0)
![](https://cdn.myportfolio.com/47ee14c9-d900-4704-b398-5ebb55805b57/497fe51b-bb9c-4949-8097-7443c940bf97_rw_1920.png?h=66f486df6867ad9701d98a0aee8a2b75)
![](https://cdn.myportfolio.com/47ee14c9-d900-4704-b398-5ebb55805b57/98981425-f275-490c-9b79-9474e19f38cd_rw_1920.jpg?h=117f499fbd1cdb80671c11002adc9ef8)
![](https://cdn.myportfolio.com/47ee14c9-d900-4704-b398-5ebb55805b57/4b6cb52e-19c9-473a-8433-afe049a2c779_rw_1920.jpg?h=7ded93bdd1464f4c8b76f4a77b38b84d)
![](https://cdn.myportfolio.com/47ee14c9-d900-4704-b398-5ebb55805b57/68c87f73-e3b6-4cbe-922d-d596514d5a61_rw_1920.jpg?h=ab381ca22930bb76574065e5fd38ca86)
![](https://cdn.myportfolio.com/47ee14c9-d900-4704-b398-5ebb55805b57/b7834430-7586-48ec-982d-0ffed09fb602_rw_1920.jpg?h=574d725874e645838fba00cc6c468700)
![](https://cdn.myportfolio.com/47ee14c9-d900-4704-b398-5ebb55805b57/66e3bf1a-0bf7-4181-9c0f-d24e9dda5a8f_rw_1920.jpg?h=c2f27d619c4f7b50278c065e7fc56a7c)
![](https://cdn.myportfolio.com/47ee14c9-d900-4704-b398-5ebb55805b57/f5d06543-4180-4341-965a-50a61b217abf_rw_3840.jpg?h=12d289936fcbb887db915c74c69a69e9)
![](https://cdn.myportfolio.com/47ee14c9-d900-4704-b398-5ebb55805b57/4bd509fd-97f4-418c-a7f0-7e3628e12677_rw_3840.jpg?h=2148cf1108e7fcda6027bbe503bde2a4)
SMOOTH AND BUTTERY
non-alcoholic white wine label design
feel: rich -> abundant, full-bodied, floral, high summer
![](https://cdn.myportfolio.com/47ee14c9-d900-4704-b398-5ebb55805b57/3bdc9bda-fd2c-48ae-a08a-20d66e83fd85_rw_1920.png?h=caac542c94ee6c958918a03f52185922)
![](https://cdn.myportfolio.com/47ee14c9-d900-4704-b398-5ebb55805b57/b8b04607-a58d-4966-abf1-709df4a9ba3b_rw_1920.png?h=71aa9107ef9ac5713075f88df6274323)
![](https://cdn.myportfolio.com/47ee14c9-d900-4704-b398-5ebb55805b57/a0566de2-4b15-4611-95f5-744ec5ba5d5d_rw_1920.png?h=013e5d8ca9192b9467c9f3317c4aaf55)
![](https://cdn.myportfolio.com/47ee14c9-d900-4704-b398-5ebb55805b57/dd6f1928-42b3-4dee-9df1-6739b70fe8d9_rw_1920.png?h=34d42afbef49139337644f776a9efc8b)
![](https://cdn.myportfolio.com/47ee14c9-d900-4704-b398-5ebb55805b57/735918fc-fa0d-4de2-82b0-e86a37f5a291_rw_1920.png?h=b83af12bef02c79e20da280fbe626a14)
![](https://cdn.myportfolio.com/47ee14c9-d900-4704-b398-5ebb55805b57/6fa1cc34-2162-45e2-9768-9a50e5af021a_rw_1920.png?h=49e405a48b01914eca8acb5005d63176)
![](https://cdn.myportfolio.com/47ee14c9-d900-4704-b398-5ebb55805b57/fe8f327b-96fa-4394-b80e-3af85bfdcc35_rw_1920.png?h=b37f3ba46e769a2024fbdd7b3a2d60f7)
![](https://cdn.myportfolio.com/47ee14c9-d900-4704-b398-5ebb55805b57/edc7d0ea-014c-414a-a294-426304097cb7_rw_1920.png?h=e8f131e2bbb01d441ff87e6c78efe20b)
![](https://cdn.myportfolio.com/47ee14c9-d900-4704-b398-5ebb55805b57/c197d754-81cc-4740-a140-da46d6942cb7_rw_1920.jpg?h=f98a5e78904cca790eaa596e40383d24)
![](https://cdn.myportfolio.com/47ee14c9-d900-4704-b398-5ebb55805b57/d8146da9-8be3-4e3f-90ba-4b7fd1013a42_rw_1920.jpg?h=d0106a0d38cf7bfca86fcc84fd2ffa6e)
![](https://cdn.myportfolio.com/47ee14c9-d900-4704-b398-5ebb55805b57/fb2505d8-6b9e-4d3d-9396-b330499d8e02_rw_1920.jpg?h=0a0b5488a8cb493864ee1abe8a4d5f86)
![](https://cdn.myportfolio.com/47ee14c9-d900-4704-b398-5ebb55805b57/7e0f9b9b-4111-4b9b-958a-16c0e25d67c2_rw_1920.jpg?h=dec7d310759886681878aa1af8fcca3b)
![](https://cdn.myportfolio.com/47ee14c9-d900-4704-b398-5ebb55805b57/38977b26-7252-46aa-aa7c-dc19f13f4de1_rw_1920.jpg?h=0c51aee59e106d2a32b6015ac391cced)
![](https://cdn.myportfolio.com/47ee14c9-d900-4704-b398-5ebb55805b57/bcddf438-6c34-4d09-aa19-f630c56c1ce7_rw_1920.jpg?h=d35ae16c4319ea544009d22c64c09919)
![](https://cdn.myportfolio.com/47ee14c9-d900-4704-b398-5ebb55805b57/e1d4e94e-8740-404f-ba4a-d4d5b7f1255f_rw_1920.jpg?h=10ed3643064dc235694b844fe16d4098)
![](https://cdn.myportfolio.com/47ee14c9-d900-4704-b398-5ebb55805b57/51621b14-aadb-4619-ab5b-f56ca032d926_rw_3840.jpg?h=9c95c9f5a024d49563c4d8bf3c8065d8)
![](https://cdn.myportfolio.com/47ee14c9-d900-4704-b398-5ebb55805b57/5707e3fc-6b29-471b-b9a2-0dea4e44a5f0_rw_3840.jpg?h=8075684ff9cf1f9b59b516084e640345)
![](https://cdn.myportfolio.com/47ee14c9-d900-4704-b398-5ebb55805b57/a13c478b-ae50-46ff-8a54-4e9c5d696836_rw_1920.jpg?h=25d9f2670967b164de646e60b58b372a)
Thank you
Ètiquette Winery | Nikita Kulikov | IG | Morten Henckel
![](https://cdn.myportfolio.com/47ee14c9-d900-4704-b398-5ebb55805b57/2df7fa2d-fc90-42f2-88ee-5dbcea1a2bd1_rw_1920.jpg?h=e4510b53f950d9d482952d5f399d15c7)