The designs were applied across product labels and cosmetic packaging, including serums and tonics, supported by work-in-progress sketches. With a background in luxury fashion and surface design, my practice explores the tension between representation and abstraction, layered textures, and expressive colour. This project highlights how illustration can translate mood, energy, and symbolism into a distinctive visual identity for skincare.
हाथी

HAATHI SMOOTH
Regenerating Serum | Face Tonic
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Haathi, the Elephant, smoothness and wisdom
सिंह

SINGH POWER
Anti-Aging Serum | Anti-Aging Tonic
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Singh, the Lion, royal power and bravery
मयूर ​​​​​​​

MAYURA BEAUTY
Hydrating Serum | Hydrating Tonic
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Mayura, the Peacock, beauty and divine glow
सूंस

SUNSA PURE
Purifying Serum | Purifying Tonic
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Sunsa, the Dolphin, gentle purity and faith
Sketches
Early sketches explored realistic drawing and line abstraction with symbolic forms before refining into final artworks for packaging application.
Illustration: Nikita Fabbro
Art Direction & Product Design: Rachel Bullock
Client: Khadi
Agency: HY.AM

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